Kenya: Wildlife Park Revenues Grow to Sh2.6bn
The Nation (Nairobi)
11 August 2007
Mike Mwaniki
Nairobi
Revenue from national parks has increased to Sh2.6 billion compared to Sh1.2 billion realised two years ago, the Kenya Wildlife Service director has said.
Mr Julius Kipng'etich attributed the increase to a rise in the number of local and foreign visitors to the parks, which are spread out in various parts of the country. "This financial year, our target is to increase the revenue base from our national parks to Sh3 billion."
This will result in KWS raising entry park fees from the current $40 (Sh2,640) to $60 (Sh3,960) for foreigners, the director added.
Speaking during a media breakfast briefing at The Stanley hotel in Nairobi, Mr Kipng'etich said: "One of the biggest challenges facing KWS is in tilting tourism earnings in favour of communities living within wildlife areas to benefit from the sector,".
KWS was becoming more "people-centred and customer-focused" as the organisation's revenue base and infrastructure continued to grow. "We are shaking-off our previous para-military image expect where this profile is required. "For example, we have now employed customer service officers who will soon replace rangers in welcoming visitors at park gates, while the rangers will be redeployed to protect our wildlife and biodiversity."
As part of the KWS revival, the director said, park branding had been introduced.
Branding programme
"In this concept, each branded park has been created, including systems, signage, visitor accommodation and infrastructure..."As part of the branding process, KWS is reaching out to local communities, sharing benefits in the form of improved infrastructure, the construction of clinics and schools and employment to locals," Mr Kipng'etich added. During the 2006/2007 financial year, KWS set aside Sh32 million for its corporate social responsibility. "Currently, about Sh25 million has been disbursed towards community social projects in the various KWS conservation areas.
"Some of the projects that benefited from the funding include construction of schools, provision of water, community study tours and exchange visits,".
"In addition, through a provident kitty set up under the aegis of the Wildlife for Development Fund, KWS has spent more than Sh150 million to support community projects in various parts of the country."
During this financial year, KWS will increase protection for wildlife in North Eastern province.
"Towards this end, we plan to sensitise communities in this area on conservation strategies so that they create their own sanctuaries supported by KWS," said Mr Kipng'etich.